Boat & Sail

Builder · Mid · Vonore, Tennessee

Heyday

Tennessee mid-tier wake brand, founded 2014. MasterCraft's value-tier line, sharing platforms and parts.

Heyday wake boat throwing a wake
Founded
2014
Headquarters
Vonore, Tennessee
Ownership
MasterCraft Boat Holdings
Tier
Mid
Website
heydayinboards.com

Heyday is MasterCraft's value-tier wake brand, founded in 2014. The brand shares the Vonore, Tennessee production facility with MasterCraft and offers similar surf-wave capability at 20 to 30 percent below the X-series pricing.

The brand argument is MasterCraft GenX surf technology at a softer price point. Heyday hulls use the same Indmar v-drive rigging and similar surf-wave architecture as MasterCraft, with mid-tier fit-and-finish.

Lineup

Current platforms.

Model breakdown

Each platform, what it does and where it falls short.

Heyday WT / H22 / H24

WT-series is the volume mid-tier line. V-drive Indmar inboard, MasterCraft GenX-derived surf system.

Things we like

  • · MasterCraft GenX-derived surf wave at 25 percent below X-series pricing
  • · Same parts pipeline as MasterCraft

Things we don't

  • · Mid-tier fit-and-finish trades against MasterCraft premium
  • · Smaller used market than Axis or Moomba

Buyer's guide

The Heyday story and what to know on the used market.

Origin and ownership

Heyday was launched in 2014 by MasterCraft Boat Holdings as the value-tier wake brand. Production shares the Vonore, Tennessee facility with MasterCraft.

Design philosophy

Heyday uses MasterCraft GenX-derived surf system technology and v-drive Indmar inboard rigging. Architecture is shared with MasterCraft; differentiation is fit-and-finish and option packages.

Used-market notes and known issues

Surf system actuator service at 5-year mark.

Indmar Monsoon raw-water pump impeller 100-hour service item.

MasterCraft dealer network supports Heyday nationwide service.

Resale

Heyday holds resale at the mid-tier wake average. Three-year depreciation runs 20 to 26 percent. Five-year depreciation runs 32 to 38 percent.

Where Heyday fits

Buyers cross-shop Heyday against Axis (Malibu) and Moomba (Skier's Choice) at the mid-tier wake segment.

FAQ

Frequently asked.

Is Heyday the same as MasterCraft?
Same parent (MasterCraft Boat Holdings), shared production facility, similar surf-wave technology. Differentiation is fit-and-finish and option packages. Heyday is the value tier; MasterCraft is the premium tier.
What's the maintenance cost on a WT-25?
Annual service on Indmar Monsoon V-8 runs $1,200 to $1,800. Bottom paint $400 to $1,000. Storage $1,500 to $4,500. Insurance for a $90,000 hull runs $800 to $1,500.
Where are Heydays built?
Vonore, Tennessee. MasterCraft facility.

Compare

Categories Heyday fits.

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