Boat & Sail

Builder · Mid · Hood River, Oregon

Imagine

Pacific Northwest mid-tier SUP builder, 2010-founded. Hard boards and inflatable SUPs across recreation, touring, and race.

Imagine SUP
Founded
2010
Headquarters
Hood River, Oregon
Ownership
Private
Tier
Mid
Website
imaginesurf.com

Imagine is the Pacific Northwest mid-tier SUP builder from Hood River, Oregon, founded in 2010. The brand has stayed privately owned. The lineup runs hard boards and inflatable SUPs.

The brand argument is mid-tier value with Pacific Northwest design heritage. Imagine SUPs compete with iRocker, Bluefin, and Thurso on the mid-tier inflatable segment, with hard-board options that run alongside Naish and SIC at slightly lower pricing.

Lineup

Current platforms.

Model breakdown

Each platform, what it does and where it falls short.

Imagine Inflatable lineup

Inflatable lineup uses fusion construction across all-around, touring, and performance shapes.

Things we like

  • · Mid-tier construction at competitive pricing
  • · Hood River design heritage

Things we don't

  • · Smaller dealer footprint than iRocker
  • · Build tier mid-segment

Imagine Hard board lineup

Hard board lineup uses EPS-fiberglass construction across recreation, touring, and surf shapes.

Things we like

  • · Pricing 10 to 15 percent below Naish hard-board equivalents
  • · Pacific Northwest design language

Things we don't

  • · Smaller dealer footprint outside the West Coast
  • · Race-shape options limited

Buyer's guide

The Imagine story and what to know on the used market.

Origin and ownership

Imagine was founded in 2010 in Hood River, Oregon. The brand built around Pacific Northwest design heritage.

Design philosophy

Imagine SUPs use fusion construction for inflatable and EPS-fiberglass for hard boards. The brand differentiates on Pacific Northwest design language.

Multi-discipline use case across recreation, touring, surf.

Used-market notes and known issues

Fusion construction at 15 to 18 PSI.

EPS hard-board construction requires UV protection in salt-heavy storage.

Dealer network concentrated in the Pacific Northwest.

Customer-service runs through Imagine direct.

Resale

Imagine holds resale at the mid-tier SUP average. Three-year depreciation runs 25 to 33 percent.

Where Imagine fits

Buyers cross-shop Imagine against iRocker (inflatable) and Naish, SIC (hard board). The argument is Pacific Northwest design and mid-tier pricing.

FAQ

Frequently asked.

Imagine or iRocker for inflatable?
Pricing comparable. Imagine gives Pacific Northwest design language; iRocker has the larger US used market and dealer support. Cross-shop on aesthetic and dealer proximity.
Where are Imagines built?
Asian factories with Pacific Northwest design oversight. Brand HQ in Hood River, Oregon.

Compare

Categories Imagine fits.

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