Boat & Sail

Builder · Premium · Honolulu, Hawaii

Naish

Hawaiian heritage premium SUP, windsurf, and kite builder, 1995-founded. Robby Naish-led performance design.

Naish SUP
Founded
1995
Headquarters
Honolulu, Hawaii
Ownership
Naish International (private)
Tier
Premium
Website
naish.com

Naish is the Hawaiian heritage premium SUP, windsurf, and kite-surf builder, founded in 1995 by Robby Naish. The brand has stayed Naish-led and privately owned. The SUP lineup runs hard boards and premium inflatable SUPs across recreation, touring, and race.

The brand argument is the Robby Naish performance heritage and the Hawaiian design language. Naish SUPs compete with Starboard, SIC, and Red Paddle Co on the premium SUP segment, with deep windsurf and SUP-race pedigree.

Lineup

Current platforms.

Model breakdown

Each platform, what it does and where it falls short.

Naish Hard board lineup

Hard board lineup uses EPS-fiberglass and carbon constructions across multiple shape categories.

Things we like

  • · Robby Naish performance design heritage
  • · Multiple shape categories for cross-discipline use

Things we don't

  • · Hard board transport requires roof rack or trailer
  • · Premium pricing at top of segment

Naish Inflatable lineup

Inflatable lineup uses fusion and carbon-rail constructions across recreation and touring shapes.

Things we like

  • · Hawaiian design language on inflatable platform
  • · Premium accessory ecosystem

Things we don't

  • · Pricing premium over iRocker and Bluefin equivalents
  • · Smaller US used market than Red Paddle Co

Buyer's guide

The Naish story and what to know on the used market.

Origin and ownership

Naish was founded in 1995 by Robby Naish in Hawaii. Robby Naish was a multi-time windsurf world champion and brought race-pedigree design to the brand.

The brand has stayed Naish-led and privately owned. Production happens at multiple facilities in Asia under Naish design oversight.

Design philosophy

Naish uses multiple construction architectures: EPS-fiberglass and carbon for hard boards; fusion and carbon-rail for inflatable. Robby Naish design oversight drives the shape design.

Hawaiian design aesthetic across the lineup.

Used-market notes and known issues

Hard-board EPS construction requires UV protection in salt-heavy storage.

Inflatable carbon-rail construction at 22 PSI.

Dealer network concentrated in coastal-luxury markets.

Multi-discipline use case (SUP, windsurf, kite) supports cross-product accessory compatibility.

Resale

Naish holds resale tightly in the premium SUP segment. Three-year depreciation runs 18 to 25 percent.

Where Naish fits

Buyers cross-shop Naish against Starboard, SIC, and Red Paddle Co on the premium SUP segment. The argument is Robby Naish design heritage and Hawaiian aesthetic.

FAQ

Frequently asked.

Naish or Starboard?
Both premium performance SUP brands. Naish has Robby Naish design heritage and Hawaiian aesthetic; Starboard has windsurf-circuit race pedigree. Cross-shop on aesthetic and dealer proximity.
Where are Naishes built?
Multiple Asian facilities under Naish design oversight. Brand HQ in Honolulu, Hawaii.

Compare

Categories Naish fits.

Weekly

Get one honest boat review a week

One boat we ran, one guide worth reading, one model we'd shop next week. No press-release rewrites. Unsubscribe any time.