Builder · Premium · Maui, Hawaii

SIC

Hawaiian premium SUP and downwind specialist, 2005-founded. Race-pedigree hard boards and downwind specialty shapes.

Founded: 2005
Headquarters: Maui, Hawaii
Ownership: SIC Maui (private)
Tier: Premium
Website: sicmaui.com

SIC (Sandwich Islands Composites) is the Hawaiian premium SUP builder from Maui, founded in 2005. The brand specializes in race-pedigree hard boards and downwind specialty shapes. The SUP lineup spans race, downwind, surf, and touring.

The brand argument is race-pedigree downwind specialty. SIC's downwind hulls are widely considered segment-leading for Hawaiian-channel and open-water downwind paddling.

Lineup

Current platforms.

RS / Bullet race

Race and downwind specialty boards
Recreation and touring lineup

All-around and touring hard and inflatable boards

Model breakdown

Each platform, what it does and where it falls short.

SIC RS / Bullet race

RS and Bullet are the race lineup. Downwind-shape race boards 14' and 17.4' lengths.

Things we like

· Race-pedigree downwind shapes
· Hawaiian-channel paddling heritage

Things we don't

· Race shapes require advanced-paddler skill
· Hard board transport requires roof rack

SIC Recreation and touring lineup

Recreation and touring shapes for crossover use. EPS-FG hard boards and inflatable models.

Things we like

· Hawaiian design language on recreation platform
· Multi-discipline use case

Things we don't

· Smaller dealer footprint than Naish or Starboard
· Premium pricing

Buyer's guide

The SIC story and what to know on the used market.

Origin and ownership

SIC was founded in 2005 in Maui, Hawaii. The brand built around downwind paddling specialty and grew through the 2010s as the SUP-race segment expanded.

Design philosophy

SIC uses EPS-fiberglass and carbon constructions for hard boards; fusion construction for inflatable. The race-pedigree downwind shape language drives the brand differentiation.

Hawaiian-channel paddling heritage.

Used-market notes and known issues

Hard-board EPS construction requires UV protection in salt-heavy storage.

Race-shape boards require advanced-paddler skill for stability.

Dealer network concentrated in Hawaii and the West Coast US.

Downwind specialty shapes have niche appeal.

Resale

SIC holds resale tightly in the race and downwind SUP segment. Three-year depreciation runs 16 to 22 percent.

Where SIC fits

Buyers cross-shop SIC against Starboard, Naish, and Bark on the premium and race SUP segments. The argument is downwind specialty heritage.

FAQ

Frequently asked.

Is a SIC right for me?: For race or downwind paddling, yes. For recreation or family use, the recreation lineup is solid but other brands give broader options. SIC is built around the race and downwind buyer.
Where are SICs built?: Asian factories with Hawaiian design oversight. Brand HQ in Maui, Hawaii.

Compare

Categories SIC fits.

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